![ebs-bar-capetown ebs-bar-capetown](/sites/g/files/franchise/styles/image_spotlight_xl/public/2020-09/ebs-bar-capetown.jpg?h=8297b541&itok=pdmOGIR1)
How much do you need to invest?
For a shop-in-shop franchise, the figure will look something like this:
- Customising your venue ($500-10,000)
- Bar products (approx. $2,000)
- Corporate documents (varies by country – approx $1,500)
- Training (approx. $7,000, which is 50% of the total. EBS covers the remaining $7,000)
- IT, website and systems ($3,000)
- Translations (up to $8,500)
- Marketing start-up budget ($10,000)
- Videos and photos ($1,000-$3,500)
- Insurance costs (up to $2,000)
- Agreements ($500-$2,000)
Total: $25,000-$45,000* approx
*When building a purpose-built school, the cost for customising the venue may be higher.
![Profit diagram Profit diagram](/sites/g/files/franchise/styles/image_spotlight_xl/public/2020-11/profit-diagram.jpg?h=8297b541&itok=Evwu0AFc)
The split
Your school’s success is our success. We invest together and work together towards shared goals, and split the profits accordingly.
This diagram explains how the profit split works:
What we do & what we pay for
Business support
- Business plan template and advice
- Business financial budgets and advice
- EBS Shop set-up and sales tips
- EBS products
- EBS Shop inventory system
- Assistance with goal-setting and periodic updating of the business plan
- Regular review of business performance, linked to confidential feedback on deviations from group norms, plus advice on possible improvements
- Periodic auditing of your operation
- One-on-one counselling sessions
Venue support
- Advice on finding and setting up your venue
- Drawings and advice from a professional architect
- Tips on stocking your bar
- Site visits and guidance from our regional manager
Key marketing assets
- Marketing research template, toolbox and training
- Marketing plan & budget template, toolbox and training
- Brand guidelines and brand story
- Image & video library
Marketing education and knowledge bank
- Generic landing page, toolbox and training
- Complete EBS website template, toolbox and training
- Paid search training manual, template, toolbox and training
- SEO training manual, toolbox and training
- Social paid manual, toolbox and training
- Social media (organic) manual, toolbox and training
- Community management manual, toolbox and training
- Email workflow template, toolbox and training
- Translation process, toolbox and training
Marketing procedures and success manuals
- Value proposition manual and toolbox
- Open day manual, toolbox and training
- Health check manual, toolbox and training
- Offline marketing guidelines, toolbox and training
- Native communication plan, toolbox and training
- Offline marketing toolbox
Business and admin systems and support
- Admin and back-office training and support
- EBS booking engine
- EBS admin and back-office system
- Business intelligence systems
- Franchise admin system
- IT support
Sales
- Sales training and sales CRM system training
- Ongoing sales training and support
- Franchise admin system
Education
- Fully developed EBS course curriculum
- Training for all instructors and assessment of your staff
- A rigorous EBS evaluation system to keep standards high
- Regular revision and updates of the curriculum and teaching methods
- Spirit bottles from our sponsors
- Regular visits by franchise experts and EBS regional managers
- Access to local, regional and national meetings arranged by the franchisor, designed to drive the business forward
- An invitation to the annual EBS convention where we meet and discuss how to drive the business forward
- Automatic consideration for our franchise awards, announced at the convention
What you do & what you pay for
Your tasks
- Conduct the EBS courses
- National marketing
- Sales and admin
Your costs
- Goods (alcohol, garnish, events etc.)
- Overheads (direct labour expenses, salaries etc.)
- General and administrative costs (national marketing, light, power, rent etc.)
- Business taxes
![Bartending tools Bartending tools](/sites/g/files/franchise/styles/image_spotlight_xl/public/2020-11/bartending-tools.jpg?h=57024e64&itok=rQSM_Ppj)
How much can you make?
As a franchisee, your earning potential can be as big as your ambition. And like with any business venture, you reap what you sow. The six main factors that impact your results are:
- The location of your school
- The size of your market
- Your sales performance
- The strength of your team